The Architect’s Newspaper Showcases WPA’s Approach to Community Engagement
When it comes to design, community engagement doesn’t always get the attention it deserves. Here at Work Program Architects, we believe it’s the foundation of every successful project.
In a recent article for The Architect’s Newspaper, CEO Mel Price and Director of Urban Design Peter Johnston shared how WPA approaches community engagement, emphasizing the importance of building trust, fostering emotional connections, and empowering communities. They write:
When a new building or development is planned in a neighborhood, it is only natural that emotions run high. A new project doesn’t just change the skyline and sightlines, after all; it alters the fabric of communities in a way that can be unnerving for even the most open-minded resident.
In our practice, Work Program Architects (WPA), we work on civic-oriented projects, which often get some pushback from residents and other stakeholders. Each project is different, but collectively they have provided us with valuable insights about complexities of community dynamics and the value of a well-run community engagement plan.
It may be tempting to regard this part of the process as another box to check, but designers and builders can’t afford to treat community engagement as an afterthought. Done wrong, this critical part of the design process can lead to mistrust, opposition, and polarization.
Read the full article in The Architect’s Newspaper here.